![]() Optimize your robots.txt file by allowing access to important pages and resources, disallowing irrelevant or sensitive pages, and specifying the location of your XML sitemap. The robots.txt file tells search engines which pages and resources on your website they can or cannot crawl. Implement canonical tags using the “rel=canonical” attribute in your page’s HTML head section or via HTTP headers. This prevents duplicate content issues and consolidates ranking signals. Set up canonical tagsĬanonical tags indicate the preferred version of a URL when multiple versions of the same content exist. Tools like Screaming Frog SEO Spider and Google Search Console can help identify broken links. Regularly check and fix broken links, use 301 redirects for permanently moved pages, and avoid redirect chains. Fix broken links and redirectsīroken links and improper redirects negatively impact user experience and can harm your search rankings. Obtain an SSL certificate from a trusted certificate authority (CA) and install it on your server. HTTPS is a ranking factor for search engines, and users trust secure websites more. SSL (Secure Sockets Layer) encryption ensures secure data transmission between the user’s browser and your website, protecting sensitive information. ![]() To improve site speed, minify CSS, JavaScript, and HTML files, enable browser caching, optimize server response time, use content delivery networks (CDNs), and compress images.Īnalyze your site’s performance using tools like Google PageSpeed Insights or Lighthouse. Improve website speed and performanceįaster-loading websites provide a better user experience and rank higher in search results. Use Google’s Mobile-Friendly Test to check your site’s mobile performance and address any issues. Responsive design, fast loading times, easy navigation, and readable text are essential for a good mobile experience. Hreflang tags help search engines serve the correct language version of your website to users based on their location and language preferences.Īdd hreflang tags in your website’s HTML or HTTP headers ensure that each language version has a unique URL and correct language code. Implement hreflang tags for multilingual websites Use Google’s Structured Data Testing Tool to validate your markup. ![]() Implement schema markup for elements like reviews, events, products, and articles using JSON-LD, Microdata, or RDFa. Schema markup, or structured data, is a standardized code format that helps search engines better understand and display your content in search results. Create XML sitemapsĪn XML sitemap is a file that lists all the URLs on your website, helping search engines discover and index your content.Ĭreate an XML sitemap using online tools or plugins, keep it up to date, and submit it to search engines like Google and Bing through their respective webmaster tools. So, if you’re looking to improve your site’s ranking on SERP and drive organic traffic, focus on technical SEO.įollow this 13-step technical SEO checklist: 1. ![]() Beyond on-page and off-page SEO, there’s technical SEO.Īt a time when content creation is commoditized thanks to AI, the weight on technical SEO is more than ever given it directly affects Page Experience and other critical parameters that help search engines assess a page’s usability.
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